Beauty Trends You'll Fall in Love With
Written by: Gracie Gillis
Fall is finally here, and we are bringing you our favorite trends we think you’re going to fall in love with! Here are a few of the 2025 beauty trends that are sweeping in (or staging a comeback). From skin to lips, hair to nails, texture to tone — here are some trends to watch and products to add to your cart.
1. Satin Skin for the Perfect Finish
The polished matte‐look is loosening its grip. Instead of heavy contouring or flat matte finishes, it’s all about skin that looks natural, healthy, and gently luminous. Think subtle sheen rather than full glam highlight - slight flushes of cream blush, skin tints, lightweight, radiant or satin‐finish foundations, no heavy powder, etc.
2. Warm Autumn Eyes
Instead of just talking about warm fall shades—this year, people are reaching for products that serve serious autumn vibes. Enter the Natasha Denona Bronze Collection, a top pick for 2025! Its warm coppers, deep browns, and golden shimmers are giving ALL the fall vibes.
3. Deep Lips & Blurred Edges for a Soft Touch
Fall is the perfect time to embrace those bold lips colors sitting in the bottom of your makeup bag. Colors along the lines of berry and bold mattes are currently trending as well as a new lip finish you’ll love - the blurred lip! As opposed to the sharp, clean edges from lip liner, the blurred lip finish consists of softened edges using your finger or sponge to blot and mute the edges, creating a more “lived-in” look.
4. Cool Tones to Set the Mood
This time of year, we usually bring out the warm, golden hues, but now we’re venturing into new territory - cool tones - especially on the eyes! Think less browns and bronzey tones and more soft grays, icy liners and shades, and glass-like shimmers. Using a palette like the ColourPop Cloud 9 Pressed Powder Palette and the Danessa Myricks Twin Flames Liquid Eyeshadow will add an ethereal, moody twist to any fall looks.
5. Natural Nails That Still Make a Statement
From the classic browns and warm chocolate tones to gingham and polka dots, nails are popping off this fall! But rather than bold nail art or extreme shades, there’s a shift toward understated, natural looks including shorter nail lengths, more classic shapes, and pops of natural colors like black cherry, mocha, and cognac!
6. Statement Accessories to Add Some Spice
Adding little touches to elevate a look is nothing new, but we are LOVING the recent hair accents and accessories we’ve seen on our For You pages: velvet & minimalist headbands, artistic hair clips, banana clips, and more! These small touches have a huge impact on the cohesiveness of your fall wardrobe and the overall warm, fashionably comfy vibe of fall!
7. Skin Care & Fragrances for the Fall Vibes
Beauty isn’t just what you apply — your skin feels and scent are becoming part of the aesthetic. Barrier boosters like BYOMA Hydrating Barrier Booster Serum and The Ordinary Soothing & Barrier Support Serum as well as oils like the Sunday Riley C.E.O. Glow Face Oil are at the top of the trends for fall skin care. As for fragrances, think warm and cozy - apple, caramel, vanilla with notes of wood and spice. All of it comes together to bring ALL of the fall vibes!
As the temperatures (slowly) drop and fall takes over, it’s time to shift our beauty routines with intention. This season’s trends—rich berry lips, cool-toned eyes, nourishing skincare, and moody, ethereal finishes—are all about embracing warmth, depth, and comfort with a touch of boldness. Whether you're reaching for a hydrating serum, experimenting with smoky violet eyeshadow, or softening your lip lines for that perfect blurred pout, fall beauty is less about perfection and more about expression. So take this as your sign to refresh your makeup bag, try something new, and lean into the season's cozy sophistication - your skin (and selfies) will thank you!