Our Favorite Trending Makeup Dupes of 2025
Written by: Gracie Gillis
The world of beauty is ever-changing, but one constant that we LOVE is finding affordable dupes for our favorite high-end brands! Getting a luxury look doesn’t have to come with a luxury price tag. Thanks to the dupes below, all makeup lovers can recreate the look of cult-favorite products - without breaking the bank. Read on to learn more about 10 of the most talked-about makeup dupes of 2025!
Blush
1. Milani Baked Blush in “Luminoso”
Dupe for: NARS Orgasm Blush - $34
Price: $10.99
Milani’s “Luminoso” is legendary at this point - and for good reason! Its peachy-pink tone and golden shimmer is a nearly identical color and shimmer payoff, giving you that iconic NARS Orgasm flush for a third of the price.
2. Laura Geller Baked Blush‑n‑Brighten Marbleized Blush
Dupe for: Hourglass Ambient Lighting Blush - $48
Price: $32
This baked blush offers a multi-tonal finish that closely resembles the soft-focus glow of Hourglass. Bonus Perk: It self-adjusts to your skin tone for a natural, radiant look!
Bronzer
3. Physicians Formula Murumuru Butter Bronzer
Dupe for: Benefit Hoola Bronzer - $36
Price: $16.99
This warm, matte, and ultra-blendable bronzer is a drugstore staple. It has a buttery texture and tropical scent, making it a fan-favorite that easily competes with Hoola’s cult status bronzers.
4. Rimmel Natural Bronzer in “Sun Bronze”
Dupe for: NARS Laguna Bronzer Shade 02 - $42
Price: $3.76
This budget-friendly bronzer offers a soft, sun-kissed glow with just the right amount of warmth very similar to NARS Laguna’s natural finish. It’s also waterproof and long-lasting, making it a perfect pick for summer.
Foundation
5. Maybelline Fit Me Matte + Poreless Foundation
Dupe for: Estée Lauder Double Wear Foundation - $52
Price: $10.99
Fit Me Matte + Poreless CONTINUES to kill it in 2025 with its pore-blurring, long-wear finish. If you love Double Wear’s coverage and staying power, this is your perfect budget-friendly match.
6. L’Oréal True Match Lumi Healthy Luminous Makeup
Dupe for: Chanel Les Beiges Healthy Glow Foundation - $65
Price: $13.99
This drugstore gem delivers a radiant, skin-like finish with light-to-medium coverage which is almost identical to Chanel’s cult-favorite glowy finish foundation. It contains antioxidants like vitamins C and E, and blends beautifully without looking cakey.
Concealer
7. Maybelline Instant Age Rewind Eraser Concealer
Dupe for: NARS Radiant Creamy Concealer - $32
Price: $10.99
A long-standing drugstore favorite, this concealer offers brightening, buildable coverage with a lightweight feel, just like the NARS’ Radiant Creamy finish. It blends like a dream and works wonders under the eyes due to the goji berry and Haloxyl in the formula.
8. e.l.f. 16‑Hour Camo Concealer
Dupe for: Tarte Shape Tape - $32
Price: $7
If you want serious coverage and crease-resistance on a bduget, this is it. With a matte finish and 16-hour wear time, it mirrors the performance of Shape Tape at a steal.
Lips
9. Maybelline Color Sensational in “Touch of Spice”
Dupe for: Charlotte Tilbury Pillow Talk - $35
Price: $7.49
Pillow Talk is a viral sensation at a steep price tag. This Maybelline lip is the perfect nude-pink with a hint of mauve. “Touch of Spice” delivers the same universally flattering shade as Pillow Talk with a creamy formula and stunning payoff.
10. NYX Butter Gloss in “Tiramisu”
Dupe for: Dior Addict Lip Glow in 001 - $42
Price: $6
This NYX gloss offers a sheer, shiny wash of color that enhances your natural lip tone, just like Dior’s Lip Glow. “Tiramisu” is a fan-favorite for its soft pink-nude hue and hydrating feel perfect for that everyday glossy, “my lips but better” look.
Dupes have come a long way, and 2025’s offerings are more impressive than EVER. Whether you're saving for a splurge or just love experimenting with beauty, these dupes allow you to get the glam without breaking the bank.